There’s something about summer in Wisconsin that makes you want to text the group chat and say: “We NEED a girls day.”

We’re talking iced coffees, fresh skin, boutique shopping, belly laughs, matching shopping bags, and one perfect little downtown that feels like you accidentally discovered a movie set…Welcome to Downtown Baraboo.

The Ultimate Wisconsin Girls Trip | Facials, Boutiques & Sips in BarabooJust a short drive from Madison, Wisconsin Dells, Milwaukee, or anywhere in Southern Wisconsin, Downtown Baraboo is becoming a favorite girls day destination for women who want a fun day out, not just a list of errands.

This summer, don’t just survive your schedule. Thrive in it.

And honestly? Nothing says thriving quite like side-by-side facials with your best friends at Pause Facial Bar.

Before the shopping bags pile up… start with skincare.

At Pause Facial Bar inside Spa Serenity, facials are designed to feel social, approachable, and glow-worthy without the intimidating spa energy. Think skincare meets girls day energy.

Our open-concept facial bar lets you and your friends relax side-by-side while personalized treatments help your skin look and feel its best. It’s the kind of self-care that feels fun instead of fussy.

Summer skin takes a beating between lake days, festivals, patio cocktails, SPF reapplications, and Wisconsin humidity that somehow feels sticky and dry at the same time. Your skin deserves a reset. Grab the SPF and head out to explore Downtown Baraboo

Deep exfoliation + hydration in one dreamy service. Perfect if your skin feels dull, congested, or thirsty after too much sun and summer chaos.

Skin that looks refreshed, hydrated, and glowing all summer long.

A fully customized facial tailored to exactly what your skin needs right now. No guessing. No trendy TikTok chaos. Just healthy skin.

Basically a giant deep breath for tired summer skin.

Healthy skin looks better with less makeup. It also photographs beautifully in natural light. Best of all, it helps you feel confident during girls weekends and summer adventures. That’s the vibe. 

Call to book your appointment or jump online to book your Pause Facial Bar Appointment today. 

Insider Tip.. If you are unsure what services to book, just book the Pause Personalized Facial and you can your technician can discuss what results you are looking for and choose the appropriate facial when you arrive at the appointment.

Downtown Baraboo is packed with locally owned shops, cafés, lounges, bookstores, boutiques, and little hidden gems that somehow make the whole day feel slower in the best possible way.

Over 40 locally owned businesses line the streets, making it easy to wander, explore, and accidentally spend four hours saying:
“Wait… one more stop.”

Right across from the spa and dangerously easy to wander into.

Vintage vinyl, new records, nostalgic finds, and the kind of music-store energy that makes everyone suddenly become a record collector for an hour.

A gift shop filled with unique finds and hidden gems.

Amish furniture, home décor, souvenirs, and unique finds you somehow didn’t know you needed.

Quick bites, great coffee, and a cool modern vibe.

Saturday mornings often come with live music and main-character energy.

Seasonal fashion, elevated basics, and those “where did you get that?” pieces you’ll wear all summer long.

Beautiful fair-trade goods, meaningful gifts, and globally inspired finds that make your apartment feel cooler immediately.

An absolute must for book lovers.

Spend an hour exploring shelves of pre-loved books, bestselling novels, and magazines while pretending you definitely have time to read five books this summer.

Fresh blooms, thoughtful gifts, and the kind of shop that smells like a Pinterest board.

Two stories of cozy home inspiration, décor for every aesthetic, soft textiles, and live plants that will absolutely end up in someone’s backseat.

A perfect mid-day reset stop.

Grab an iced latte, catch up with your girlfriends, and sit for a minute before the next shopping adventure begins.

Trend-forward women’s styles, elevated staples, and outfits perfect for weddings, brunches, rooftop cocktails, or your next “I need a confidence outfit” moment.

No girls day is complete without ice cream.

Summer rule. Non-negotiable.

This summer, trade the rushed weekends and endless scrolling for something that actually feels good.

Spend the day laughing with your girls, glowing skin fresh from Pause Facial Bar, iced coffee in hand, shopping bags piling up in the backseat, and music playing as you head home already planning the next trip back.

Downtown Baraboo is the kind of place that turns an ordinary Saturday into a memory. Your girls day starts here.